LinkSky Currents



Linksky Currents


How Did They Get My Password???

How Did They Get My Password???

The importance of this matter should be stressed. If a hacker is able to obtain your email account password then your email can be received covertly (without your being aware) by the hacker using regular off-the-shelf email software, or in a much more overt manner an email account exploit can take the form of your email account used to broadcast spam and viruses. Then your account and domain could be blacklisted world wide as a known spam source.

If on the other hand, a hacker is able to obtain your cPanel/FTP password for your hosting account, then it's "game over" for your website and possibly also for your online business ...

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Optimizing Your Site for Local Search

Optimizing Your Site for Local Search

If you are a business that depends on local customers, such as a flower shop, an auto body shop or a restaurant, what could be better than coming up right at the top of the search engine results page for a keyword search including your geographic location?

If part of your website's intent is to be relevant to local searchers, then optimizing your site for...

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The Use of Symbolism in Promotion

The Use of Symbolism in Promotion

Published in 1964, C. G. Jung's final masterpiece contained a wealth of information about the over-arching way communication has taken place over the expanse of human history. Therein was everything from detained descriptions of cultural archetypes to dancing beatniks in trance states. It was all this boy’s brain bucket could handle. I threw away my x-ray specs and looked at the world anew. Merely seeing though ladies dresses had suddenly become passé. I finally recognized that sex was pretty much everywhere. You didn't really have to look for it much, it was in all those ‘60s magazines (especially Look and Life,) on practically every billboard, and all over television. When Ed Sullivan tried to ...

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Social Media Tips for the Timid

Social Media Tips for the Timid

If you're a natural introvert, or if you've recently lived the life of an aesthetic monk, have caught bull at four and are now ready to come out of your mountain cave to join the rabble, there's no reason to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for hermits and outcasts to be social on their own terms. Here you will have the opportunity to interact with others who are of like mind. But DO keep your cool. Many shy folk get in touch with their hidden extrovert online. Then all hell breaks loose. For such cases I would offer a small bit of advice:

To clearly illustrate - Let's take the example of the prudish secretary who comes to the party, gets drunk, and then ends up wearing a lampshade while hula hooping all night from atop the wet bar in her skivvies. The point here is to resist ...

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Get More Traffic to Your Blog With Keyword Phrases

Get More Traffic to Your Blog With Keyword Phrases

Question: If a blog post fell in the forest would it still attract compliments and moral indignation? This is a question that bloggers have been asking since the days of Shakespeare. However in this modern era the answer to this question is finally within the realm of science. Which is to say NO. Well, a few squirrels out there gathering winter nuts may react, but that's about it.

While there are still many bloggers who just blog because they like to write and express their ideas online, most people want other folks to read what they've written. While the universality of this statement may be hard to imagine especially given the way some bloggers write ...

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Does Every Business Need a Website?

Does Every Business Need a Website?

Recently, Google, Yahoo and others have been accelerating their push for ad services that cater specifically to local communities.

While local advertising and geo-focused search engine results have been available in some form for years, the continued growth of broadband in outlying communities and increased mobile device coverage has presented new avenues of promotion for even the smallest local businesses. The competition for these new ad dollars means that the cost is declining for local businesses, many of which have begun to participate and benefit, some greatly, for the very first time.

BUT, without that business website, and one that "tells the story" of what you have to offer, all of this is just so much news you can't use ...

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The Language of SEO

The Language of SEO

When things seems strange, be it: a distant culture, an unfamiliar technology, your sister's teenage son, or the latest web marketing know-how, the key to understanding is usually to learn the language. Just getting a grasp of some common terms used in SEO, or in any other field, can bring you a long way toward being able to benefit from that which was once, strange.

So hopefully after you finish this article you''ll know exactly how to respond if someone walks up and says ...

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Domain Name, Your Prime Strategy

Domain Name, Your Prime Strategy

Choosing a good domain name matters, and probably more than most folks know. The first thing a search engine considers in displaying search results is the domain name itself. The initial evaluation for placing your web site in the search results is based on keywords or terms found in the domain name. Therefore, a good place to begin your marketing strategy is obtaining the right domain name.

Below is a list of Eight Prime Factors to be considered when choosing a new domain name. I will do my best to sort this list by priority, from the most ...

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Spam? Say hello to my little friend! The LDRBL!

Spam? Say hello to my little friend! The LDRBL!

To this end, recently we have taken another great leap forward with the establishment of our own, exclusive real time blacklist - The Linksky LDRBL which stands for, Linksky Domain Real Time Black List.

According to our internal statistics, within the first month of operation this blacklist has now achieved a remarkable reduction of between 70 and 80% of all junk mail destined for all Linksky account holders, and this is BEFORE our regular MailScanner scoring system and other countermeasures take effect. The new Linksky LRDBL spam shield is a pre-filter which has been placed at the gate, so to speak, within all Linksky service email systems. And it is designed and operated in such a way that there are zero false positives.

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How to be 99% Spam Free

How to be 99% Spam Free

In a paper titled, The Economics of Spam, researchers Justin M. Rao and David H. Reiley (at Microsoft and Google respectively) estimate that the accumulated cost of spam, including the time it takes to develop filtering and countermeasures, adds up to $20 billion per year. Other studies estimate this number to be as high as $50 billion.

What percent of all email is spam? Some studies indicate a slight down-tick as of the latter half of 2013, although most current research still puts this figure right around 70%, which is in-line with daily stats we see at Linksky for incoming email. NOTE: A major portion of this is eliminated by our custom MailScanner systems and never makes it to anyone's IN box.

While sales of phony insurance policies and male sex enhancement drugs may be on the decline, the insidious nature of the recent waves of phishing email appears to have hit an all time high.

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